Because: Firstly, I can only imagine how much worse — exaggerated, aggressive — the U.S. college hookup culture is when it goes to business school. Also, I would like to say the hookup culture is very much in-your-face in Argentina, for example on any given night out at any club in Buenos Aires.
Moving on to the meat of this. (I have a bad feeling that can be parlayed to be a pun, but I do not want it to be) This article is smart, fresh and it effectively erodes the “weepy woman” stereotype that pretty much everybody tacks onto discussions about hookup culture. It is about time that happened!
This article honestly and accurately represents the hookup culture landscape that women participate in (or don’t) today, and does so without falling into hysterics or making assumptions I find almost all other literature on the subject does. I don’t think it’s all peachy and women-in-control*, which is the way this piece leans, but it is so welcome to have another side—and a cogent one—presented on the subject. I do not think this is what every female in her 20s always wants, but we are being presented with academic research saying it definitely can be, and not only is it OK, but it is totally reasonable and perhaps for some, necessary and highly beneficial. And all the explanation is provided.
*For example, I think much of this 2010 Times ”The New Math on Campus" article is still very relevant.