Because: This reminds me of how Buenos Aires bus drivers decorate their buses, though it’s not to attract passengers because people are practically throwing themselves in front of the buses (which sometimes do and sometimes don’t pause for passengers at the designated stops) to get on board. It’s more just for fun, I suppose is how one could describe the fuzzy red covers that encase some of the the card swiping machines, or the incandescent lights that at night can make the buses look like glowing, seedy clubs rolling along the streets. 

Also, the other week I was walking in the Belgrano neighborhood and saw a “Pimp My Ride” decal on the back of a decidedly un-“pimped” hatchback silver auto.